GUJARAT TOURISM: KHUSBOO GUJARAT KI

INTRODUCTION

Aavo Padharo, words of welcome in the language of Gujarat because it is here that these words ring truly and the guest is ‘God’ and the people of Gujarat are gregariously friendly, inviting and will entice you to come again and again. Gujarat is a policy driven state. 

Gujarat has always been a major center for the Jains and some of its most interesting locations are the Jain Temple centers at Palitana and Girnar Hills. Besides the Jain temples, the state’s major attractions include the only habitat of the Asiatic Lions in India (Gir Forests), a desert ride at the Wild Ass Sanctuary and the beautiful Indo-Saracenic Architecture of Ahmedabad. The colorful tribal villages of Kutch make a visit unforgettable

Gujarat has announced a new tourism policy 2021-25 for the development of the tourism sector in the state. Heritage policy has also been announced for the development of historical and ancient buildings in the state. Changes are made in the Home Stay Policy of the state so that tourists from across the world can get affordable accommodation in the state and can enjoy the culture of Gujarat. Due to the effective implementation of these policies, Gujarat has emerged on the WORLD TOURISM MAP. 

TOP 10 FAMOUS PLACE TO VISIT IN GUJARAT

WHY IS GUJARAT FAMOUS FOR TOURISM?

Gujarat is famous for its world heritage sites. It is renowned for its beaches, temple towns and historic capitals. Wildlife sanctuaries, hill resorts and natural grandeur are gifts of Gujarat. Sculptures, handicrafts, arts, and festivals also make the state rich.Gujarat’s scenery spans from the Great Rann of Kutch to the hills of Saputara. Gujarat is the only place to view pure Asiatic Lions in the world. It has many palaces and forts to visit. Many historic temples like Sun temple of Modhera, Somnath temple, etc. have great values in the eyes of people of Gujarat.

ARCHAEOLOGICAL AND HERITAGE SITES IN GUJARAT

Within Gujarat there are historic forts, palaces, mosques, temples, and places of historical importance in India’s struggle for independence. Many of these palaces and forts have been converted into heritage hotels to keep tourists close to the history of Gujarat. Laxmi Vilas Palace, Vadodara is reputed to have been the largest private dwelling built at the time and it is four times the size of Buckingham palace in London. World heritage sites such as Lothal,Dholavira and Champaner are located within Gujarat.

CULTURAL TOURISM IN GUJARAT

Gujarat is well known for its rich culture. The folk arts of Gujarat form a major part of the culture of the state. It preserves the rich tradition of song, dance, drama as well. Handicrafts include Bandhani, patolas of patan, kutchhi work, Khadi, bamboo craft, block printing, embroidery, woodcraft, metal crafts, pottery, Namda, rogan painting, pithora and many more handicrafts. The Arabs, Portuguese, Dutch, Mughals and British as well as Parises have left their mark on Gujarat’s culture.

FAIRS & FESTIVALS

Gujarat is very famous for its world-famous festival. It is especially famous for its “GARBA” all over the world. Gujarat celebrates unique festivals like “Navratri Garba”, “DIWALI”, “Kite Festival (MAKAR SANKRANTI), “Kankaria Carnival”, “Rann Utsav”, “MODHERA DANCE FESTIVAL “and fairs like Tarnetar Fair. People from all over the world comes to celebrate all the festivals in Gujarat.

BUSINESS TOURISM

Gujarat is a highly industrialized state, hosting numerous Indian and international companies. Over the past decade, it has experienced significant economic growth, often in double digits. This robust economic performance has earned it the nickname “The Growth Engine of India.”

Vibrant Gujarat is a biennial investors’ summit held by the government of Gujarat. The event is aimed at bringing together business leaders, investors, corporations, thought leaders, policy and opinion makers; the summit is advertised as a platform to understand and explore business opportunities in the state. It has become a model for economic success for many states. According to the list of the top 10 Indian cities by GDP in 2009, based on a Price WaterHouse Copper study, Ahmedabad ranks 7th in India with an annual GDP of US$59 billion. Gujarat International Finance Tea-City is an under-construction city in Gujarat. It will be located next to the Sabarmati River, 12 km north of Ahmedabad and 8 km South of Gandhinagar, the political capital of the state. It will be built on 500 acres of land. Its main purpose is to provide high-quality physical infrastructure so that finance and tech firms can relocate their operations there from Mumbai, Bangalore, Gurgaon and other.

What is the tagline of AMITABH BHACHCHAN in Gujarat tourism? 

Gujarat Tourism has launched Amitabh Bachchan as their brand ambassador to promote tourism in Gujarat, they filmed ads with him in places like Dwarka, Kutch, Gir and Somnath.”KHUSHBOO GUJARAT KI” is the tagline of Amitabh Bachchan that means “THE FRAGRANCE OF GUJARAT”. There is also a line called” Kuch din to Guiaro Gujarat mein”…  for inviting people to come visit Gujarat.

STATUE OF UNITY

The Statue of Unity is the world’s tallest statue, with a height of 182 meters (597 feet), located near Kevadia in the state of Gujarat, India. It depicts Indian statesman and independence activist Vallabhbhai Patel (1875–1950), who was the first deputy prime minister and home minister of independent India and an adherent of Mahatma Gandhi. Patel is highly respected for playing a significant role in the political integration of India. The statue is located in Gujarat on the Narmada River in the Kevadiya colony, facing the Sardar Sarovar Dam 100 kilometers (62 mi) southeast of the city of Vadodara.

WHAT IS THE LOGO OF GUJARAT TOURISM?

Gujarat Tourism Corporation has changed its symbol almost silently. The earlier logo of Gujarat Tourism was ‘Toran’ which is tied at the entrance of Gujarati houses to welcome the guests. However, the logo of ‘Toran’ has been replaced by a new logo that features the side-face of Gir Lion. This logo shows the pride of our Gujarat.

New logo has replaced the old one not in Amitabh Bachchan ads promoting Gujarat Tourism. Gujarat Tourism’s official website too features a new logo, replacing the old one.

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